Bare Beauty LA is one of West Hollywood’s newest and most sought-after esthetic studios, offering a refined approach to modern skincare. With a clientele that values sophistication and self-care, the brand needed an identity that spoke to both luxury and approachability. Prime Scale Creative developed Bare Beauty LA’s full brand system—from logo and color palette to typography and visual direction. The result is a clean, elevated look and feel designed to attract discerning, high-end clients while setting the foundation for future growth in the beauty and wellness space.