El Bueno, La Mala y El Feo is one of the top-rated Spanish-language morning shows in the U.S., reaching millions of listeners daily. Since shortly after its 2016 launch, Prime Scale Creative has partnered with the show to develop high-impact creative across multiple touchpoints. From on-air commercials and studio photography to branded campaigns and world premiere promotions. Our work helps Univision Radio drive engagement and increase time spent listening through campaigns that blend humor, authenticity, and audience connection. By aligning raw on-air talent with cohesive visual storytelling, we’ve helped elevate El Bueno, La Mala y El Feo into one of the most recognizable and trusted brands in Spanish-language entertainment.