Fig Medical is on a mission to reduce administrative burden and improve access to care by reinventing the prior authorization workflow. Their AI-driven solution brings clarity and efficiency to the clinical process, allowing providers to focus on patients—not paperwork. Prime Scale Creative collaborated with Fig Medical to translate this complex healthcare offering into memorable, human-centered design. Through visuals, UI assets, motion graphics, and campaign content, we helped them communicate technical value with clarity, trust, and visual distinction.