Our approach began with exploration, creating over a dozen color palettes to find the right balance between heritage and modernity. The green and tan tones honor KindRun’s origins in unregulated markets, while the vibrant orange captures the brand’s youth and energy. It serves as a true signature color. We aimed to design packaging that feels premium, timeless, and naturally shareable. Each detail was developed to appeal to established customers who value quality, while still connecting with younger audiences who express brand loyalty through social media. Great design should speak for itself, so every element—from the heavy-weight carryout bag to the subscription “ReRun Box”—was created to extend the KindRun experience beyond the point of purchase.