Mike Tyson built a portfolio of lifestyle brands that extended his legacy beyond the ring—including Tyson Pro, Mike Tyson Collection, and Hotboxin’ with Mike Tyson. Each brand reflected a different facet of Tyson’s evolution, blending performance, culture, and entertainment. Prime Scale Creative partnered with Tyson’s team to deliver creative support across merchandise design, content marketing, and email campaigns. From apparel collections and product launches to branded visuals and digital storytelling, we helped shape a cohesive visual identity across multiple ventures while maintaining the individuality and attitude of each brand. Photography courtesty of MTOS LLC.